International Builders Show 2019:A Legacy of Partnership
The Chandler and AW team began the design process by modifying the previous years’ feature houses with attention-grabbing product updates. New, vibrant vignettes to beautifully display product accompanied the refurbishments. However, the goal of creating a welcoming and “buzzworthy” display would require a show-stopping addition. It was then that the Chandler and AW teams landed on the tower concept, a display that would truly dwarf the competition.
Product that Towers Above the Competition
The featured Tower display comprised over 38 window frames and was made almost exclusively of AW product. Standing at 22 feet tall, there was little on the show floor that compared in size and scope. The tower exhibited stock window sizes as well as custom sizes, aided by AW’s A-Series Easy Connect joining system to ease installation.
Graphics, Color Make Product Pop
Situated within the tower, the SEG-lit graphic displayed rain drops, Northern Lights, and other nature scenes to replicate a window’s view towards the exterior. The scenes were further accentuated with colorful lights to make product pop. Chandler also utilized contrasting colors to further draw attention to the grand display by placing a white frame against black architectural elements.
By working with the dynamic AW team, Chandler created a space that spoke to builders, architects, and designers, alike. Making the products experiential also spoke to IBS judges as AW was awarded “Best Window and Door Product” as well as the coveted “Best In Show.” Congratulations, Andersen Corp!
As a leader in retail design & fabrication, Chandler creates retail store environments for your brand to live in. From custom fixtures to store roll-outs, we deliver quality materials, skilled craftsmanship and attention to detail for leading brands.
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