Chandler's original design concepts and 3D renderings of the #BestBuyTechZone.
DEVELOPING conceptual design and 3D renderings for the Best Buy Tech Zone was just the tip of the iceberg.
The real kicker: managing multiple vendors throughout the U.S., transporting a 40-foot steel container packed tight with smart devices, and ensuring its strategic placement during the NFL playoff games. Oh, did we mention, guaranteed arrival to one of the country’s top tourist destinations the week prior to the Big Game?
And, that’s exactly what we did. No, it wasn’t endless hours of swift ninja training, nor was it any type of séance or sacrificing of livestock that geared our team up for success. It was the combination of skilled, resourceful and driven project managers, fabricators, designers and partners who relentlessly made this project a success.
In late August of 2017, Best Buy outlined objectives for the Tech Zone project: a 40-foot-long steel shipping container featuring the latest in technology and gaming. After a series of design concepts and renderings produced in-house, the fabrication of the container exterior was underway in September, with refinements finalized in October.
#BestBuyTechZone at the Mall of America Rotunda #MOA
By the turn of the year, our feet were held to the fire with a variety of project elements unfolding all at once. Priority number one: installation of electronics. Next up: professional video shoot with former NFL star, Ben Leber.
Soon after, our team hit the road, transporting the massive Tech Zone to select playoff game cities, including: Jacksonville, Pittsburgh and Philadelphia. Leading up to the Big Game, the Tech Zone endured a highly coordinated, six-hour maneuver over marble tile through Mall of America’s Nickelodeon Universe to its Rotunda base station. After setup, patrons enjoyed the Tech Zone’s Catch the Game and Play the Game vignettes.
Unconventional is our middle name. Our project teams are here to help define your message through engaging user experiences and custom retail fixtures. Let’s get started today.
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About Chandler, Inc.
As a leader in the design and fabrication of retail fixtures, displays and stores, Chandler creates retail store environments for brands to live in. From custom fixtures to multiple store roll-outs, we deliver quality materials, skilled craftsmanship and incredible attention to detail for leading brands like Best Buy, Sony, The Home Depot, Anderson Windows, Target Corp., Under Armour and Whole Foods Market. We provide full-service design, 3D rendering, engineering, manufacturing, project management, logistics and installation solutions.