Sony Experience in Best Buy Stores
3D Design Solutions, Engineering,
Integrated Fabrication, Installation
350 U.S. Locations
SONY & BEST BUY 350 USA LOCATIONS
Sony sought to build their brand presence in 350 Best Buy Stores with a distinctive environment that would inspire, engage and educate their consumers about their home theater products. Flexibility and modularity were required to allow for product updates, integration into existing footprints and allow multiple cross-merchandising options within the home theater and gaming product lines.
Sony requested Chandler’s assistance with the design, engineering, fabrication and installation into 350 Best Buy locations within an 8-week timetable.
The Sony Experience at Best Buy area allows the customer to explore learn, shop and compare the hottest new entertainment products that Sony has to offer. This environment efficiently allows presentation of Sony’s full line of products and maintains a clear and concise branding presence.
“Best Buy’s US Sales thrive” – Headline from Fortune Magazine, Nov. 2014.
“A big part of its efforts have been to open stores-within-a-store to showcase certain brands like Sony, and in categories like home theater.”