Retail Brand Stores + Shop-in-Shops
Design-Engineering, Manufacturing, Project Management, Logistics
16 Brand Houses and 50+ Shop-in-Shops
Under Armour – Brand Houses + Shop-in-Shops
In 2012, Under Armour set out to open a “Brand House” in Baltimore, Maryland to reflect their broad spectrum of products and set a new tone for their brand. Chandler partnered with Under Armour and architecture firm A+I to create a retail space that was innovative and maintained their brand integrity while catering to a broader market segment.
When you think about the Under Armour brand, it represents energy and passion. Their merchandising and retail store environment needed to support this current branding and above all else, they wanted to be innovative. Working from the designs A+I created, Chandler design-engineered the store elements for material choices and build practices to produce a retail store which complimented and supported their brand.
“Chandler recognized that our tight timeline for the Baltimore flagship store required intense collaboration with Under Armour staff, A+I and all the key parties involved with the project. Chandler took a lead role in establishing relationships across all channels to ensure a smooth project start, execution and completion.” Patrick Stringer, Project Manager, Under Armour Retail Store Development
To Date: Chandler has partnered with Under Armour on 16 Brand Houses and over 50 Shop-in-Shop retail spaces within Macy’s, Champs, Scheels, Golf Smith, Gear for Sports and Dick’s Sporting Goods. Projects are also in development over the next few years.