Yakima Car Racks POP Branding
Fixture Design, Rendering, Engineering, Consolidating, Kitting, Logistics
All Yakima Dealers
YAKIMA – DEALER POP BRANDING SYSTEM
Yakima was looking for a way to strengthen their branding within their dealer network. Yakima and Capsule, their packaging agency, reached out to Chandler for design and development assistance for a flexible visual display system that would work for a variety of dealer sizes.
Chandler, working directly with Yakima design and visual merchants, provided the design and development of a new slat wall POP branding system for their rear and top of car rack systems. Two complete systems were created for the primary Yakima brand and for the Whispbar line of rack products.
“This new system will be a huge improvement to our retail presence and brand consistency. Thank you for all the work from your two teams. It’s exciting to finally see it come to life!”
Garrett Barnum | Category Director – Top of Car & Truck
Yakima Products, Inc.
To Date: Chandler handled the design, development, consolidating and kitting for distribution to all Yakima dealers in the United States and select dealers in Canada. Yakima dealers have the option of ordering directly from Yakima all of the POP elements or select pieces that will work with their stores.