The Boston Prudential Center Under Armour Brand House is the Shop! 2017 Gold Award Winner for Softline Specialty Store and In-Store Communications Award
Chandler was excited to partner with Under Armour on their latest Brand House situated in the Boston Prudential Center in Boston’s Back Bay area. Once again, Chandler and Under Armour deployed the signature store branding with consistent materials, colors and structures. Within this two-level, 19,000-square foot retail space are several custom-made fixtures and displays from Chandler, including:
- Custom Solid Surface Cash Wraps (2)
- Douglas Fir Wood Built-In Cabinets (20)
- Custom Seating Shoe Thrones (12)
- Wall Wood Cladding (1,500 sq. ft.)
- Under Armour Douglas Fir Wood 14 ft. Logo
- UAS Sportwear Apparel Shop-in-Shop (1,000+ sq. ft.)
CABINETS: Throughout the store, you will find numerous custom cabinets built into the walls creating ample storage and clean work spaces. SHOE AREA: Look for the signature concrete and leather shoe thrones situated in various parts of the store; there are over ten shoe thrones in the store. SIGNATURE LOGO: Be sure to check out the colossal 14-foot wide handmade Douglas Fir Wood logo behind the main level cash wrap. UAS SHOP-IN-SHOP: The Brand House and UAS product space were essentially two separate projects built within one tight timeline. Over 1,000 square feet of space was dedicated to featuring the latest UAS modern American sportswear from Under Armour.
Chandler design-engineered the original UAS concepts to ensure proper fabrication and fit. In addition to tight timelines and space limitations, Chandler overcame logistics and installation hurdles to ensure on-time completion and client satisfaction with the final fit and finish of their deliverables.
This impressive retail destination is home to cutting-edge products and interactive innovations offered in an exceptionally well-designed and built store. It’s no surprise Under Armour won the Shop! 2017 Gold Award for Softline Specialty and the In-Store Communications Award.
“Chandler consistently produces high quality custom fixtures for our retail destinations. As always, Chandler’s team kept our goals top of mind throughout each stage of the project – we’re always glad to have them as our partner.”
— Patrick Stringer, Senior Manager Global Store Development // Under Armour
View more: Chandler Work Gallery for Under Armour
Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or by phone: 651.389.5900.