The Need: The Home Depot sought enhanced merchandising for their upscale wine coolers and envisioned a memorable in-bay locale to do the job. In need of a solution that blended yet, distinguished a variety of brands while providing cost-effective, easy-to-assemble kits, the home improvement retailer reached out to Chandler for a design solution.
Creating an Experience: Captivating consumers required more than just a well-stocked bay, it meant creating an engaging retail experience. Customer engagement was enhanced by consolidating product placement and bringing the coolers off the ground, closer to shoppers. The brands were displayed in a memorable fashion by blending both the feel and brand standards of all parties (Kitchenaid, Whirlpool, and The Home Depot) to create a cohesive home. The sleek and modular fixture improved product placement, made commodities more accessible, and constructed an impressive retail solution.
Chandler Delivered: Value engineered kits that were made with smaller, lighter yet, durable materials for a cost-effective solution. Hardware was kitted by accessory and made with interchangeable parts, easing the install process for associates with varying skill levels. The same part was used in various fixture locations, highlighting Chandler’s ability to judiciously engineer. Bays also included digital price tags for streamlined pricing updates. Finally, the modular component creates flexibility and allows for stores to create either a full or partial bay to meet their individual needs.
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About Chandler, Inc.
As a leader in the design and fabrication of retail fixtures, displays and stores, Chandler creates retail store environments for brands to live in. From custom fixtures to multiple store roll-outs, we deliver quality materials, skilled craftsmanship and incredible attention to detail for leading brands like Under Armour, Sony, The Home Depot, Anderson Windows, Target Corp., and Whole Foods Market. Full-service solutions offered include design, 3D rendering, engineering, manufacturing, project management, logistics and installation.