First corporate showroom: check. First standalone brick and mortar: check. First pop-up: delightedly, check. For their latest project, the irreverent brand took a chance on their first semi-permanent pop-up. Did their small, modish footprint make a big impact? #*%!, yeah.
The change in footprint required charged, new designs to draw spectators in. A challenge to which Chandler said, “BRING IT ON.”
Concept to Completion: Led with Design
Appointed to propel Eyebobs’ pop-up, Chandler delivered an inspiring, creative approach to optimize the small space. We leveraged new color schemes and funky fixtures, all while strategically repositioning their layout. Why? To create a fun yet, intimate environment that portrayed the Eyebobs’ persona while making the small space feel roomy and inviting. Chandler designers then muscled their creative horsepower to overhaul this unique location.
We disrupted their traditional package and openly embraced a playful atmosphere. The color palette shifted from beaming yellows with walnut finishes to a neutral scheme with sprinkles of bright color. Colored cubes and plinths allowed for stacking and merchandising versatility. The attention-grabbing changes cohesively aligned with the re-positioning brand and the bright hues created a spacious feel within the smallish real estate.
Seeing the (Focal) Point
Small, temporary sites are the future of retail. Consumer demands are driving this trend as shoppers shy away from huge spaces with piles of inventory, opting instead for intimate, showroom-like settings. Eyebobs is aligning with the evolution of retail and continuing to drive beyond “clicks” by creating an impactful brick and mortar experience. Undoubtedly, Eyebobs is, as always, seeing the retail focal point.
As a leader in retail design & fabrication, Chandler creates retail store environments for your brand to live in. From custom fixtures to store roll-outs, we deliver quality materials, skilled craftsmanship and attention to detail for leading brands.
Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or 651.389.5900.