Two Big Wins for Chandler Partners at GlobalShop
Under Armour and Dakota County Tech College bring home first place honors
Minneapolis, MN – March 30, 2016 – Chandler is proud to announce that two of their partners took home top honors from the GlobalShop show held last week in Las Vegas. Under Armour’s two-story flagship in Chicago took home Store of the Year in the A.R.E.’s annual Design Awards. And, Dakota County Tech College (DCTC), who partnered with Under Armour and Chandler, took home the Fan Favorite for their Planning and Visual Education Partnership (PAVE) Student Design Challenge.
A.R.E./POPAI – The New Association Design Award:
The Under Armour Chicago store, designed by Big Red Rooster, a JLL company, won the Store of the Year award and also took first place in the specialty store category (over 25,000 sq. ft.). John Chandler was present at the award ceremony to celebrate with Big Red Rooster, Under Armour and other partners who collaborated with Under Armour and helped them win big at the ARE Design Awards.
Fan Favorite at GlobalShop:
Chandler partnered with Under Armour and DCTC to participate in the 2016 PAVE Student Design Challenge, a unique design contest where students gain real world experience working with retailers and manufacturers. The resulting designs from the participants are then brought to life at GlobalShop, allowing the students’ works to be seen by the leaders in the retail design and visual merchandising industries. The Under Armour/DCTC/Chandler presentation fixture was voted “Fan Favorite” by GlobalShop attendees, and with these votes also provided over 700 social media hits for PAVE. (Update count as of April 1: 1,000 social media hits)
“Supporting student design and engaging Under Armour with an exciting new fixture was a win even before we reached GlobalShop,” said John Chandler, CEO and President for Chandler. “We were excited to learn everyone’s hard work on this booth/fixture won Fan Favorite at GlobalShop.”
PAVE is a vital and effective organization that enables young talent to build successful careers in all aspects of the retail industry. At GlobalShop, PAVE offers a unique design challenge that engages retailers, manufacturers and design schools. This competition allows students to take part in a real-world project and offers retailers and manufacturers the opportunity to take part in a project that could be a prototype for the retailer and a new project for the manufacturer.
The PAVE Challenge was a team effort. We would like to thank the Dakota County Technical College students, Dyonne Danielson and Cassie Behnke for their hard work and creative designs. Thank you to Jeremiah Albrecht, Creative Director for Chandler for his guidance and support for the design project. Thank you to the Under Armour team: Senior Manager Global Store Development, Patrick Stringer and Senior Retail Marketing Manager, Christiana DiMattesa, for their creative direction and for raising the stakes to include Augmented Reality (AR) within the booth/fixture. And, to Blippar and Made by Mode for providing the technology and content which brought the Under Armour fixture to life with AR technology.
Catch up with the project at #PAVE2016.
Any interest in participating in next year’s challenge, please send a message to Neal Claassen, President of SO Showcases and the person behind creating this unique challenge! Thank you Neal.
About Chandler, Inc.
At Chandler, we design and fabricate branded retail environments. From custom fixtures to large scale store roll-outs, we will manage your project from idea to launch. Sony, Whole Foods and Under Armour are just a few of our recent clients. View our portfolio at chandlerinc.com.
Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or by phone: 651.389.5900.