Heat & Glo® is blazing the trail (for gas fireplace inserts, that is). Aiming to market to new audiences and grow brand awareness, the booming fireplace leader narrowed in on semi-permanent real estate in a high-traffic area to do the job. However, their on-trend move to create a commanding display would require the know-how of industry experts. Stoked, Chandler ignited Heat & Glo’s pop-up flame.
The goal was simple: Design, engineer, and fabricate an inviting pop-up that told a visual story of Heat & Glo’s all-encompassing services to drive brand awareness and analytics acquisition.
Small Space: Optimized
Chandler designers leveraged their familiarity with pop-ups to design an open space with clear sightlines and a rustic-chic ambiance to welcome visitors. Our designers juxtaposed chic, clean finishes with classic ones to appeal to a variety of guests. Further, they optimized locations for attention-grabbing screens and iPads to draw in guests and capture consumer analytics. Also positioned in the pop-up were ultra-high-def TVs displaying live, dancing flames – all to foster an optimal ROI.
Location, Location, Location
The location was set at the legendary megamall – Mall of America® – however, the project required some heavy lifting by the Chandler Project Management Team. We leveraged our site knowledge to aid the client in successful permittance and installation of their innovative pop-up.
A Fiery Success
Heat & Glo’s first step outside of their traditional showroom has proven fruitful. From expanding brand awareness to enhancing organic lead generation, their sleek and easy-to-digest “how-to” pop-up is making the fireplace business HOT.
As a leader in retail design & fabrication, Chandler creates retail store environments for your brand to live in. From custom fixtures to store roll-outs, we deliver quality materials, skilled craftsmanship and attention to detail for leading brands.
Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or 651.389.5900.