Chandler was thrilled to again partner with our valued client, Best Buy, on revamping their sensational display: the Best Buy Tech Zone. Tech Zone originally premiered during the 2017-2018 NFL postseason as the container traveled the U.S. showcasing Best Buy’s latest in in-home technology.
Best Buy gauged the project’s success based on marketing metrics and KPIs. This innovative marketing move capitalized on a hyper-engaged market: NFL fans during the postseason.
Challenges Remained, Deliverables Met
Working with 600 square feet, Chandler’s design team was challenged to create a precisely modular yet, inviting, home-like space. The feel was a masculine one, utilizing dark colors and rugged finishes to appeal to football fans. Modularity was another design objective. Precise spatial planning was a necessity, as everything inside of the container had to fit back in for travel. The entire display could be easily packed within the container itself for smooth exhibit relocations. The result was an engaging mobile exhibit that wowed tech and football fans, alike.
Project Management, Field Install Was Key
Chandler’s Project Management Team was a critical component to Tech Zone’s success. Logistical elements were highly involved and detailed. Each week prior to Super Bowl VIII, the project management team evaluated all possible destinations, as the container’s location was dictated by which teams moved forward. As a result, Chandler’s team worked with multiple NFL teams and stadium managers on timing, the container’s location at the stadium, and much more.
A project manager and field installer traveled with the container every weekend and managed daily project set-up and tear-down. When the container finally arrived in Atlanta, Chandler had team members on site for 16 days. The project’s success was large-in-part thanks to avid oversight and keen planning.
A Marketing Marvel
The results speak for themselves. Over nine Facebook videos featured Tech Zone with hundreds of thousands of combined views and individual videos receiving almost 300,000 views! Congratulations, Best Buy, on your stellar marketing venture!
As a leader in retail design & fabrication, Chandler creates retail store environments for your brand to live in. From custom fixtures to store roll-outs, we deliver quality materials, skilled craftsmanship and attention to detail for leading brands.
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Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or 651.389.5900.