CHANDLER

Design & Fabrication

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Exciting Design & Fab Projects | Reliable & Trusted Partnership

Project
Best Buy Tech Home
Design
Chandler Inc.
Services 
Event Design, Rendering, Engineering, Project Management, Fabrication, Logistics, Installation
Locations
Mall of America, MN, North Point Mall, GA, NFL Playoff Game Select Cities

Best Buy Events // Engaging User Experiences

Over the past few years, Best Buy has continued to partner with Chandler on exciting projects — these projects have traveled near and far, making appearances in well-known malls, NFL playoff games and more. We’re proud to support this multinational tech powerhouse on dynamic projects that are designed and geared to engage the public and consumers. Our collaboration and dedicated project teams make the impossible, possible.

Be sure to scroll below to view the exciting Best Buy Tech Zone that traveled throughout the U.S. as it made its way on the road to the Big Game 2018…and the intelligent Best Buy Tech Home that featured the latest smart devices in home-like vignettes in a hands-on environment.

“The Tech Zone turned out amazingly because of Chandler’s exceptional project team. They’re reliable and resourceful; we couldn’t be happier.”

— Alyssa Chapman, Event Marketing Manager
Best Buy Corp.

 

Best Buy Tech Zone // Designed & Fabricated by Chandler

Chandler’s Logistic Skills Put to the Test

Developing conceptual design and 3D renderings for the Best Buy Tech Zone was just the tip of the iceberg. The real kicker: managing multiple vendors throughout the U.S., transporting a 40-foot steel container packed tight with smart devices, and ensuring its strategic placement during the NFL playoff games. Oh, did we mention, guaranteed arrival to one of the country’s top tourist destinations the week prior to the Big Game?

And, that’s exactly what we did.

It wasn’t endless hours of swift ninja training, nor was it any type of séance or sacrificing of livestock that geared our team up for success. It was the combination of skilled, resourceful and driven project managers, fabricators, designers and partners who relentlessly made this project a success.

Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or 651.389.5900.

  • #BestBuyTechZone at the Mall of America Rotunda #MOA
    #BestBuyTechZone at the Mall of America Rotunda #MOA

Custom Mobile Container // Road to the Big Game

  • Chandler's original design concepts and 3D renderings of the #BestBuyTechZone.
    Chandler's original design concepts and 3D renderings of the #BestBuyTechZone.

In late August of 2017, Best Buy outlined objectives for the Tech Zone project: a 40-foot-long steel shipping container featuring the latest in technology and gaming. After a series of design concepts and renderings produced in-house, the fabrication of the container exterior was underway in September, with refinements finalized in October.

By the turn of the year, our feet were held to the fire with a variety of project elements unfolding all at once. Priority number one: installation of electronics. Next up: professional video shoot with former NFL star, Ben Leber. Soon after, our team hit the road, transporting the massive Tech Zone to select playoff game cities, which included: Jacksonville, Pittsburgh and Philadelphia.

Leading up to the Big Game, the Tech Zone endured a highly coordinated, six-hour maneuver over marble tile through Mall of America’s Nickelodeon Universe to its Rotunda base station. After setup, patrons enjoyed the Tech Zone’s Catch the Game and Play the Game vignettes.

Best Buy Tech Home // Designed & Fabricated By Chandler

Designed for a Connected Experience

Best Buy was looking to create a real home experience where customers could see smart products in use and gain a greater understanding of how connected devices work in a home.

Chandler’s Creative Director, Jeremiah Albrecht, designed the Best Buy Tech Home with an open air design. This design concept allowed visitors to catch glimpses of the home from anywhere outside the structure. The design offered a guided path through the home, with each room presenting an informative story related to everyday needs. The Tech Home design is an open and inviting space for customers to play and learn about smart products available at any Best Buy.

 

  • Final Render of Best Buy Tech Home. #ChandlerRetail

Hands-On Environment For Smart Devices

Best Buy Tech Home offered a hands-on display of all things smart home—seamlessly connecting devices and appliances within a kitchen, living room, bedroom, office space and entryway setting. It includes top options for Wi-Fi, security, comfort and organization, including electronics from Samsung SmartThings, NETGEAR, Canon, Philips Hue, and Qualcomm Technologies.

The Best Buy Tech Home was on display at Minnesota’s Mall of America from Aug. 22 – Sept. 17, 2016. Following its debut in Minnesota, Chandler dismantled the display and reassembled the Tech Home in Atlanta’s North Point Mall; it was open through Oct. 14, 2016.

Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or 651.389.5900.

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