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Get the Facts

Store Design by Chandler Increases Sales by 30 Percent

Project
Elite Sporting Goods
Design
Chandler, Inc.
Services
Store Layout and Design, Fixture Design, Rendering, Engineering, Merchandising Planning, Install

Photo Credit: Abernathy Photo, www.abernathyphoto.com

Elite sporting goods store sought to offer higher-end brands in their merchandise selection. In order to secure more popular products, Elite needed a store design update that would complement existing and new merchandise. Chandler’s passion for store design and project planning was a knockout for Elite—and the rest is history.

Elite’s overall goals were to increase retail sales, create an open floor plan with better sight lines, produce a contemporary look and feel, and develop merchandise departments.

To support the look and feel desired by the client, Chandler’s design incorporated laser cut plywood, a variety of steel finishes, LED lighting and a blend of glass and aluminum in the fixtures. Elements within the store include a variety of vignettes, a custom shoe wall, and custom graphics along the store walls supporting the store brand. Featured merchandise on the store floor includes Timberland, Under Armour, Nike (Air Jordans), The North Face, Oakley, and Dr. Martens.

Chandler’s design concepts modernized the space, optimized merchandising layouts, improved store flow with open concept, and added new displays to showcase featured product.

Project Outcomes

  • Increased sales by 30% since store opening
  • Defined men’s and women’s departments with open sight lines
  • Created an open concept for easy navigation

Custom Shoe Wall Attracts Shoppers and Promotes Sales

Chandler’s Creative Director, Jeremiah Albrecht, decided to turn the back wall and both sides of the store into an eye-catching shoe display. The custom shoe wall is the store focal point that wraps along a portion of the store perimeter. As shoppers approach the wall the shoes appear to be floating since there are virtually no visible attachments or brackets. The support piece is inserted into the layered wood elements along the wall.

This shoe wall and the new store layout have been instrumental in a 30% increase of store sales for specific shoe models and related apparel.

Project Delivery Excellence Produces Priceless Kudos

“I was impressed with Chandler’s ability to produce a sharp and modern store design that complements our sporting goods selection. Their talent to produce quality workmanship in a tight turnaround definitely helped our bottom line. As my sales have increased, so has my trust in Chandler.”

Marc Behrendt, Owner
Elite Sporting Goods | Rice Lake, WI

 

Contact Chandler today and learn how to get started on a new design for your retail location.

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Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or 651.389.5900.

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651.389.5900

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