Shop-in-shops create environments that are brand exclusive within an existing retail space. Under Armour’s corporate goals for 50+ shop-in-shops was to provide product differentiation, and present to customers an experience aligned with Under Armour® attributes: athlete performance improvement, product engagement, and an understanding of product benefits. Each shop-in-shop features materials unique to the Under Armour® brand including wood, laminate, steel and acrylic. The shop-in-shops are nested within the following select retail partners:
- Dick’s Sporting Goods
- Foot Locker
- Golf Galaxy
Chandler has been a partner with Under Armour® since 2012 and has played a significant role in the development and execution of their Brand House retail stores in North America. Chandler successfully supported the opening of 16 Brand House locations to date, with design-engineering, fabrication, and installation services.
Evaluating Shop-in-Shop for Your Brand
Rolling out multiple shop-in-shops can be a little like herding cats—luckily, we’re pretty darn good at it. Large or small, complex or simple, Chandler can help your brand stand out.
Let us share with you more about our project capabilities and services. Contact our Account Management Team by Email or by phone: 651.389.5900.